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How to Achieve Amazing Things 5 Seconds at A Time

By Lisa R Cassidy |   Dec 27, 2018

It’s late December. Most of us are ecstatic about this week long “escape” we are given once a year to “check out” for a while, be with family and catch up on miscellaneous to dos.  

It’s also the last week of the year. As a result, we often spend at least some of our free time reflecting on the past 12 months and thinking about changes we want to make in the coming year - as daunting as they may seem. 

I recently began reading a book titled, “The Five Second Rule” by Mel Robbins. In this international best seller, Mel focuses intensely on the many moments, or opportunities, we come across each day that have the potential to change our career, our business – even our relationships. She states that the main obstacle to positive new behaviors and actions is literally, INACTION.

Recycling Programs = More Jobs, Higher Tax Revenues & Better Living for Local Communities

By Lisa R Cassidy |   Dec 19, 2018

As manufacturing activities and jobs continue to be outsourced, communities are struggling to add new, high-paying jobs to boost local economies. To tackle this problem, some local governments are shifting their focus by developing “creative economies” – economies that will attract alternative, sustainable industries to their area.

One key indicator of a creative economy is recycling.

According to the EPA’s 2016 Recycling Economic Information (REI) Report, recycling and reuse of materials creates jobs (many with higher wages than the national average) and generates local and state tax revenues. Across the United States, recycling and reuse activities accounted for 757,000 jobs, $36.6 billion in wages and $6.7 billion in tax revenue based on 2007 U.S. census data.

The report confirmed what many of us have known for decades - there are significant economic benefits to recycling. 

Listed below are just a few examples of how well-managed recycling programs can create more jobs, higher tax revenues and better quality of life for members of your local community.

Profits and Purpose: How Sustainable Business Practices Become a Competitive Advantage

By Lisa R Cassidy |   Nov 06, 2018


Sustainability. Social consciousness. Upcycling. Pre-cycling. Global warming versus climate change. What does it all really mean and why should you care? 

Well, as a business owner, you are in a unique position. Businesses have the ability to tackle sustainability issues linked to consumption, waste, recycling, clean energy, education, equality and climate change (to name a few) more so than individuals - and faster than government. But even more importantly, businesses have a lot to gain financially.

In today’s environment, endorsing and implementing sustainable business practices has a competitive advantage. Not only can it help you cut costs, increase market share and motivate the best people to work for you, it can propel your business to the top as a market leader.

6 Ways To Maximize Your Next B2B Marketing Campaign

By Lisa R Cassidy |   Oct 30, 2018

Successful marketing means getting in front of the right audience, with the right message, at the right time.  

It is a process designed to ensure that all messaging and communication strategies are consistent across all channels and are centered on the prospect’s needs.  

While there is no one sure-fire formula to creating a successful marketing campaign, the following six methods are sure to maximize the impact.


Zero Waste Design Guidelines Offer Architects Innovative Design Options for Reducing & Diverting Waste

By Lisa R Cassidy |   Aug 16, 2018

In New York City, the Department of Sanitation (DSNY) exports more than 12,000 tons of waste each day. Because there is no waste storage requirements for commercial buildings, each building can manage waste as they see fit. For many building owners, waste is a costly process. It is managed manually and stored indoors or on loading docks.

Unfortunately, New York City is not the only major city facing high costs and antiquated processes when it comes to managing waste, but they are among the few with very aggressive zero waste goals.  According to OneNYC, “The City is committed to becoming a worldwide leader in solid waste management by achieving the goal of Zero Waste by 2030, eliminating the need to send waste to out-of-state landfills and minimizing the overall environmental impact of the city’s trash.”

In an effort to achieve this goal, New York-based Clare Miflin, architect at Kiss + Cathcart, Architects, brought together a team of architects and planners to develop a set of guidelines, called the Zero Waste Design Guidelines, that would offer architects innovative waste solutions for new building designs.

How Marketing Consultants Can Help You Do What You Do Best

By Lisa R Cassidy |   Jul 12, 2018

As a Marketing Consultant with over almost two decades of experience working with a variety of companies ranging from Fortune 500s to start-ups, I have found that most companies have a lot of good ideas and even more number one priorities. The value a marketing consultant to organizations like this is focus.  

Marketing Consultants are typically hired for a purpose and are measured against that objective on a regular basis.  The sheer presence of a Marketing Consultant not only holds that person accountable, it holds members of the organization accountable as well. I mean, when it comes down to it, it’s really about accountability after all, isn’t it? 

[Slide Deck] Leveraging Social Media to Get Your Recycling Message Heard

By Lisa R Cassidy |   Jun 12, 2018

Whether we like it or not, social media is here to stay so it's time to embrace it! For those getting started, this presentation will walk you through the essential elements for getting started and how to leverage best practices in social media to get your recycling message heard.

Closing the Loop: How to Win at Composting While Avoiding Painful Fines At the Same Time

By Lisa R Cassidy |   Mar 21, 2018

Did you know that when it comes to winning and losing, the fear of loss is far greater than the joy of winning? In study after study, “loss aversion” has proven to effect decision-making in ways that you may not expect. For example, a person is less likely to sell something they own for $10, than they are to buy the same item for $10. People are also more likely to become politically involved when their rights are threatened, than if there's a vote on a law that would give them more rights. Why? According to psychologists Amos Tversky and Daniel Kahneman, “Evolution has made pain a more urgent matter than pleasure, since avoiding pain is the thing that can keep you alive.”

Knowing our propensity to take action to avoid pain, can be a good thing. This brings me to the purpose of this article. Composting is not typically something a business owner, a manager or even a resident feels obligated to do just because it is a good idea. Nor does it feel like winning when it is done well. Yet, composting is an opportunity to win and avoid pain all in one – and that is something worth considering.

5 Best Practices for Managing, Tracking and Reducing Waste in Commercial Buildings

By Lisa R Cassidy |   Mar 18, 2018

According to the U.S. Environmental Protection Agency (EPA), manufacturing facilities and commercial buildings are responsible for nearly half of the 167 million tons of waste that wind up in incinerators or landfills each year.1

There are many things that facility managers, building owners and property managers can do to improve or enhance their sustainability efforts.

Listed below are five best practices for managing, tracking and reducing waste.



Success Stories In Waste Reduction and Recycling

By Lisa R Cassidy |   Mar 13, 2018

Waste reduction and recycling stories are all around us.  Listed below are some "best hits" in waste reduction and recycling from schools to Ellis Island. Enjoy!


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