In a recent blog post by Kiera Abbamonte in Marketing & Brands, Off the Ground Kiera talks about the timing of emails. I wanted to second her comments about knowing your audience. Many times we automatically defer to the "gold standard of email send times" as Kiera puts it, but in my experience, educational emails sent to B2B prospects who are bombarded all week, often use the weekends to catch up on the topics they are interested in.
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog: