As a Marketing Consultant with over almost two decades of experience working with a variety of companies ranging from Fortune 500s to start-ups, I have found that most companies have a lot of good ideas and even more number one priorities. The value a marketing consultant to organizations like this is focus.
Marketing Consultants are typically hired for a purpose and are measured against that objective on a regular basis. The sheer presence of a Marketing Consultant not only holds that person accountable, it holds members of the organization accountable as well. I mean, when it comes down to it, it’s really about accountability after all, isn’t it?Getting Stuff Done Requires Accountability
How many times have you assigned a project only to find out that that person responsible for the project was redirected to something else, was given five other projects since then, or was unable to get the momentum they needed to get it off the ground?
Marketing consultants are not miracle workers, but then again, they don’t have to be. They are hired to help organizations narrow down their focus and/or to implement something very specific – most employees are not. Just the act of hiring a consultant to do something increases the likelihood of it getting done. It’s their only reason for being there!
Imagine if someone said to you, “I just want you to think about this one thing today.” How amazing would that be? We are so used to being pushed in so many different directions, it’s sometimes hard to even imagine doing just one thing. Being split in many different directions, also takes away accountability. And when you lose that, you lose momentum.
Accountability can be scary to some people and exhilarating to others. It’s not hard to figure out why. Many of us cannot afford the luxury to focus on just one thing all day. However, if you know that is the case, then a consultant might be your solution.
"Marketing Consultants are a particularly good idea when you want an experienced team to jump in and run with a project so you can focus on what you do best."
Whether that is selling, managing customer or business relationships or simply focusing on the things that only you can help with.
A really good consultant won’t take your money unless they believe they can actually help you - no matter what you believe your need is. Consultants can help you think about where you want to be in a year, in three years, in five years – not just right now or next week.
A good consultant will also make sure that the number of priorities on the table at any given time remains very, very small and that accountability remains at the forefront of any project that you deem a priority, so that everyone comes out a winner.
10 Reasons to Why You Should Outsource Your Marketing
The decision to outsource a marketing function can be both strategic and tactical. Many companies have a philosophy of outsourcing any activity that is not core to their business.
For example, developing a positioning strategy may be central to the company; writing a press release may not be. At the tactical level, companies often find themselves strapped for marketing resources to respond to a rapid or unexpected change in the business or perhaps an increased volume of marketing campaigns.
What's right for your organization? Use these 10 general guidelines to help you to determine whether to farm out a complete marketing function or to keep it close to the vest.