Three Digital Marketing Methods Every Property Manager Can Use To Promote Their Multifamily Recycling Program
According to the US Census Bureau’s 2016 American Community Survey, there are more than 18.9 million multifamily households in buildings with 5 or more units. If you include 2 to 4 unit buildings, multifamily households represent 61% of all households in the US.1
In recent years, most multifamily residents have begun viewing recycling programs as an added benefit. According to an article in Propertymanagementinsider.com, in 2015, recycling was among the top five community amenities in the National Multifamily Housing Council/Kingsley Apartment Resident Preferences.
This is a pretty significant and welcome change. Historically, resident turnover, space constraints and the inconvenience of storing and sorting recycled materials has made it more challenging to get residents of multifamily units to recycle correctly and consistently compared to single family dwellings. However, thanks to property managers, easily accessible collection points (in some cases on every floor) are now much more common. Availability of colored bins alongside trash dumpsters and easy to understand signage is also more the norm, then the exception.
So, the question becomes, how do you continue to foster participation, while decreasing costs and increasing education? Simple. Frequent and clear communication. Okay, not so simple. However, we know it works. The growing trend in most successful recycling programs is to go to residents directly and on a continuous basis.