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6 Ways To Maximize Your Next B2B Marketing Campaign

By Lisa R Cassidy |   Oct 30, 2018

Successful marketing means getting in front of the right audience, with the right message, at the right time.  

It is a process designed to ensure that all messaging and communication strategies are consistent across all channels and are centered on the prospect’s needs.  

While there is no one sure-fire formula to creating a successful marketing campaign, the following six methods are sure to maximize the impact.

 

8 Essential Components of Successful B2B Marketing Campaigns

By Lisa R Cassidy |   Mar 27, 2017

A successful B2B marketing campaign unifies many aspects of marketing communications - advertising, sales promotion, public relations, direct marketing and social media.  It is a process designed to ensure that all messaging and communication strategies are consistent across all channels and are centered on the customer.  

While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses can take to maximize its impact. They are listed below.