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6 Ways To Maximize Your Next B2B Marketing Campaign

By Lisa R Cassidy |   Oct 30, 2018

Successful marketing means getting in front of the right audience, with the right message, at the right time.  

It is a process designed to ensure that all messaging and communication strategies are consistent across all channels and are centered on the prospect’s needs.  

While there is no one sure-fire formula to creating a successful marketing campaign, the following six methods are sure to maximize the impact.


Four Reasons to Build Your Go-To-Market Strategy Before Faced With a Looming Deadline

By Lisa R Cassidy |   May 17, 2016

It’s only human nature to kick it into overdrive when faced with a deadline. Many of us believe that this is when we are at our best, but are we really? I’ve never actually heard someone say, “I wish I had less time to work on this campaign. I’m much better when I have unrealistic deadlines.”

This May marks my 12th year as an independent Marketing Consultant. When I first began my business in 2004, I had two signs on my wall, “You get what you negotiate, not what you deserve,” and “Procrastination gets you nowhere.” The first one reminded me that confidence was essential to succeed as a small business owner.  The other was a reminder that every day was an opportunity to build my business – every conversation, every email, every connection brought me one step closer to my goals. Doing nothing would get me nothing and as a consultant, that also meant I would make nothing.

Twelve years later, I am here to remind you that whether you are a consultant or a growing business, there IS a cost to doing nothing, so get going.  Listed below are four reasons why it is important to build your go-to-market strategy early.

How Creating a Clear Path Propelled My Business and My Google Search Results Up

By Lisa R Cassidy |   Mar 23, 2016

Back on January 1st, I wrote a quick post to ring in the new year that stated, "You become what you think about.  What will it be this year?"  At the time, I was having trouble finding a clear path for my business.  I had had a few misfires in 2015, but knew that I could hit the ground running in 2016 if I could set a direction. The problem was, I couldn't seem to figure it out, so I was stuck standing still.

In the days after I posted that message on LinkedIn, I spent some time thinking about what I had and had not accomplished in 2015. What I realized was that when I could communicate what I had to do to achieve my goals, I accomplished them and when I couldn't, I didn't.  As a consultant, I decided it was time to take my own advice and make some hard decisions in order to make my path achievable.  I started thinking about limiting my scope while exploring ways to engage with my target audience in a meaningful way.  I researched options for improving business processes while providing my clients the tools they needed to achieve their goals. I looked for resources that could provide a clear path. Now all I needed was a spark to get it all going.