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How Marketing Consultants Can Help You Do What You Do Best

By Lisa R Cassidy |   Jul 12, 2018

As a Marketing Consultant with over almost two decades of experience working with a variety of companies ranging from Fortune 500s to start-ups, I have found that most companies have a lot of good ideas and even more number one priorities. The value a marketing consultant to organizations like this is focus.  

Marketing Consultants are typically hired for a purpose and are measured against that objective on a regular basis.  The sheer presence of a Marketing Consultant not only holds that person accountable, it holds members of the organization accountable as well. I mean, when it comes down to it, it’s really about accountability after all, isn’t it? 

5 Reasons to Hire a Marketing Consultant Even Though You Don't Want To

By Lisa R Cassidy |   May 03, 2016

I came across this article, "5 Reasons to Hire a Marketing Consultant Even Though You Don't Want To," from Duct Tape Marketing and instantly decided I HAD to share it.

As a Marketing Consultant with over a decade of experience working with a variety of technology companies, I found the description of what Marketing Consultants are NOT to be as accurate as the five reasons you should hire one.

In this article, the author states, "Consultants aren’t magicians.” I wish we were, but the reality is Marketing Consultants cannot make a mediocre product amazing, we cannot make an unprofitable service profitable and we can't help your sales team generate great leads if we don't know what your ideal customer looks like.  What we can do is help create a solid foundation based on an agreed upon strategy.  

We can work with you to narrow down your objectives