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[Slide Deck] What The Right Tools, a Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard

  Lisa R Cassidy     Dec 19, 2017

What The Right Tools, A Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard - ecoImagine.pngAs with most things, one size does not fit all. Gone are the days of mass produced print pieces, email campaigns and informational web pages written for one audience.

Content that works is customized and written for sub-segments within your target audience. It is written in multiple forms - whether it is a social media post, email, blog article, third party digital publication, company web site or video – to ensure it gets found. And it is written for all the various stages in the learning process – from first time recyclers to recycling champions.

In this PowerPoint, I will provide you an example of a recycling manufacturer that went from no web site to over 10,000 visitors in one year. No google presence to dominating page 1 search results, organically and through paid search. No videos, social media posts or blog articles to published content in all 3 areas every month and hundreds of social interactions. 

 

In Just 11 months, Orwak had surpassed their $1.3M marketing pipeline goal! Did they break the bank to do it?

 

No. All it took was the right tools, a realistic budget and a solid marketing strategy to make a good marketing program great.

Show me the slide deck!

 

Tags  Green Business marketing strategy marketing tools

Lisa R Cassidy

Written by Lisa R Cassidy

For nearly 20 years, Lisa has worked with a range of organizations from high tech startups to Fortune 500 companies across several industries. She is often charged with one simple mission to “make it happen.” As a result, Lisa is adept at developing breakthrough strategies and seeing those same strategies build brands and long-term equity. Her “can do” attitude allows her to make things happen and continually exceed client expectations. As a non-traditional marketing and communications consultant, Lisa believes her work really begins after the strategy and planning has been developed. Actual implementation is often what separates good brands from great ones. Maximizing budgets, modifying strategies on the fly and ultimately delivering results are key to Lisa’s success throughout the years. Lisa is currently Senior Strategist & Founder for ecoImagine.