As with most things, one size does not fit all. Gone are the days of mass produced print pieces, email campaigns and informational web pages written for one audience.
Content that works is customized and written for sub-segments within your target audience. It is written in multiple forms - whether it is a social media post, email, blog article, third party digital publication, company web site or video – to ensure it gets found. And it is written for all the various stages in the learning process – from first time recyclers to recycling champions.
In this PowerPoint, I will provide you an example of a recycling manufacturer that went from no web site to over 10,000 visitors in one year. No google presence to dominating page 1 search results, organically and through paid search. No videos, social media posts or blog articles to published content in all 3 areas every month and hundreds of social interactions.
In Just 11 months, Orwak had surpassed their $1.3M marketing pipeline goal! Did they break the bank to do it?
No. All it took was the right tools, a realistic budget and a solid marketing strategy to make a good marketing program great.